The world has changed and the communication rules have also changed. Consumers expect more than just a product or service, they want a story to engage with. With a click of a button on their mobile phone, consumers can search and evaluate what products to buy even before contacting businesses. To survive in this competitive environment, wineries need to have a content strategy that entertains and engages customers so they become your brand advocates ("digital word of mouth"). Millennials make buying decisions based on recommendations and for them, impressions matter most. It is imperative that your sales and marketing activities are adjusted to the new digital era.
Smartphones made it possible for digital content to be available anytime, anywhere. Today’s users of mobile devices spend an average of 145 daily minutes on their gadgets. This is all fueled by a new lifestyle built around one key phenomenon: social media. Being part of the conversation around topics of interest has become a widespread need, but do you ever feel like you’re shouting into an empty room when you post on social media?
The algorithms on social media changes almost everyday so it's become more challenging to stand out from the crowd. How are you supposed to find ways to be seen and rise above the noise to attract and retain new customers?
Start with a strategy first followed by an action plan to execute those strategies. But first, your website should be...
While a professional-looking website design is vital for success, that's only half of the equation. If there's a lack of content, you could see a high bounce rate. And this starts off with the right copy used in all your marketing communications channels (print and online). We'll help you develop a cohesive content strategy that engages with your prospects at the right time converting website visitors to buyers. Our services include:
• Brand Voice
• Message Development
• Visual + Graphic Identity
• Design + Photography
• Content Partnerships
Social media isn't just about promoting offers. It's about engaging your audience strategically. It can be anything that social media users find entertaining, educating or relevant. Many topics go well with wine: events, travel, experiences – the list is endless. The key is creating a clear, compelling, and consistent brand. Our services include:
• Social Media Planning
• Social Content Creation
• Posting + Monitoring
• Audience Engagement + Acquisition Strategies
• Paid Social Campaigns
Most millennials don’t subscribe to cable or satellite, so the Internet has become the way to reach the new generation. What better way to connect with the new generation of wine enthusiasts than with engaging, humanized, personalized video content? Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Our services include:
• Strategies + Concepting
• Social Media Promotion
• Website + Landing Page Promotion
• Content Partnerships with Influencers, Sommeliers and Wine Writers