Position Your Wines to the Right Audience, At the Right Time

Strategic Marketing Services to Wineries

Who We Are

The wine industry has become more competitive than ever before. Today’s consumers and buyers are conscious, informed and connected. They search for wines using smartphones, tablets, laptops and share their experiences across various digital channels. Access to information and the ability to share that in an instant has become a basic customer need. For your winery to get noticed, your marketing and sales strategy need to be equipped for the digitally-savvy consumer.
 

Through our digital marketing, story-selling strategies and events/promotion services, we help wineries acquire new customers and drive brand loyalty resulting in increased sales among women and Millennials. If you’re a winery short on executive marketing talent, you’ve likely experienced a number of growth-limiting challenges. Wine CMO provides strategic marketing services to wineries for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO). We'll help you identify current gaps in your business, create strategies to move your business forward and develop a road map to sustain your growth. 

We Know Your Customers

In the U.S., women control more than $4 trillion in annual spending.

And make up close to 60% of wine drinkers. 

Millennials have a combined annual spending power of $600 billion.

Women between ages 22 and 30 make up close to 70% of high frequency wine consumers. 

Millennial Consumers

Are tech savvy digital natives.


When it comes to buying wine, they expect the customer experience to be easy and engaging. Digital word of mouth via Facebook, Instagram or online review websites influence their purchase decisions. 


If you want to attract the new generation of wine enthusiasts, you'll need to understand the social buying patterns of Millennials. 


We'll help align your marketing and sales strategy to stay on top of the digital trends to attract the right audience, at the right time.

How We Work With You

Research & Analysis

  • Competitive Analysis
  • SWOT (Strength, Weakness, Opportunity, Threat) Analysis
  • Gap Analysis

Digital Marketing

  • Brand Story-Selling
  • Content Development & Copywriting
  • Social Media 
  • Influencer Marketing

Events & Promotions

  • Event Strategy & Management
  • Content & Communications
  • Video & Photography
  • Media & Public Relations


Hi, I'm Karen

Entrepreneur

I've built a brick and mortar business (art studio, wine bar and art gallery) from scratch doubling revenue after one year and growing the brand as the #1 preferred partner for team building events among corporations and small businesses. 

Global Marketer

I've built and launched global marketing programs for a Fortune 200 global organization growing it to 25,000+ members worldwide spanning 90 countries and 17 languages. My travels to 45+ countries + MBA education provides me a unique perspective of global business in this digital age.  

Consultant

I currently sit on the UC Irvine Board of Directors for the Center for Innovation and Entrepreneurship providing advisory on the latest digital marketing trends as well as serving as a Judge for  the "New Venture Competition" at the university.

What Others Are Saying...

Paul L. of Experian

Karen's analytical skills have supported our ability to perform competitive analysis and determine potential new alliance areas for our business. Karen is able to take a broad view of the competitive landscape and then drill down into the relevant details for our needs. Additionally, her communication skills are advanced and very crisp.  

Renjith J. of Rockwell Collins

Karen’s a great speaker, efficient team player and is extremely enthusiastic, which is contagious. Her style of work is fun, strategic, backed up by the ability to be direct and get results. I highly recommend Karen and she would be a valuable asset to any organization.

Jack M. of KOG Games

Her natural skill as a leader and tireless efforts to keep the team focused, enabled us to create a polished and well-thought out business plan. Further, her optimism and supportive attitude kept our excitement level high, allowing us to develop an excellent product while thoroughly enjoying the process. For these reasons and more, I believe any team would benefit from Karen's leadership.  

Paul H. of Southern California Edison

Karen stands out not only from her intelligence, but compassionate and upbeat attitude towards others--- traits that are immeasurable. For these reasons and more, I can heartily recommend Karen, as she would be an asset to any company anywhere.  

Darcy C. of UC Irvine

Karen has great follow through and strong communication skills. Karen's ambition and creative problem solving are key contributors for achieving her goals, a great combination for any organization.

Tyler S. of IBM

Karen brings a spark to any project and I enjoy working with her. I highly recommend Karen to anyone seeking an energetic, determined, and reliable individual.  

Where You've Seen Me:

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